Picking the right Google My Business (GMB) categories for your GMB listing is a particularly important step to optimize your GMB profile. Not only do GMB categories have a direct impact on rankings (your primary category especially), but they also play a role in determining which features will be available to you in your Google Business dashboard Read More »

People buy differently these days. Now before someone makes a purchase, they often use the internet. People will go online and research products and services: they visit your website, check out what others are saying about your business by reading online reviews, asking their friends and family on Facebook for recommendations, etc. Before you can Read More »

In my latest blog post featured on Duct Tape Marketing’s blog I discuss the importance of online business directories to your business. What are online business directories (a.k.a. ‘citations’)? Online directories are the modern-day equivalent to the old-fashioned Yellow Pages. There are literally thousands of online business directories (and many niche directories specifically for certain industries, Read More »

5 Ways to Dominate Local Search If you’re new to local SEO you’ll soon find that there are a lot of strategies you can implement. Check out my latest blog post on Search Engine Land that gives you 5 tips to help dominate local SEO.

Watch Out for These Social Media Mistakes Everybody’s talking about social media. If you don’t have your business active on at least one social media channel (like Facebook, Twitter, Instagram, etc.) you’re missing out! Find out three common social media mistakes that people make.

Whether  you’re using online or offline advertising and marketing — or a mixture of both strategies — you have a variety of business marketing tools you can use. One of these tools is blogging. Even though the number of businesses that are blogging is growing, surprisingly there are still many businesses that don’t have blogs on their Read More »

Every business wants to know how to get more visitors to their blog. You are probably one of them! When you create amazing content that nobody sees it, quite franky stinks. There are plenty of new ways to help generate traffic and leads. In fact, there’s one right under your nose that has a double-edged Read More »

Have You Ever Thought That a ‘Like’ Isn’t Appropriate for All Facebook Posts? Is a ‘Dislike’ Button Coming? I know I’ve been there. A friend’s dog dies, I’m in a hurry and want to send my love and sympathy her way, but the ‘Like’ button on Facebook just doesn’t seem appropriate. (After all, who “likes” Read More »

You might have heard of conversion optimization but may be worried that this strategy falls somewhere in the practice of dark arts. Not true. When you optimize your web pages and calls to action (CTAs) you can make the most of your existing traffic and be ready for when you have even more visitors to Read More »

Attorneys: You Can Pay Top Dollars for Google AdWords…Or Get Your Site Optimized for Organic SEO In the first half of 2015, Google raked in almost $35 billion — an 11% increase in revenue year over year. How is Google making money? Google makes the majority of its revenue from Google’s AdWords pay-per-click (PPC) program. PPC Read More »