Digital Marketing Services That Brings You More Customers and More Sales
Trust a Digital Marketing Team With More Than 23 Years’ Experience
Whether you’re trying to get more traffic to your website, want more sales leads, would like your phone to ring off the hook, get more appointments or more customers walking through your door, we have digital marketing services and solutions that will help you accomplish your digital advertising and promotional goals:
Digital Marketing Services Offered:
- Search Engine Optimization (SEO)
- Google My Business (GMB) Optimization — As a Google My Busines Gold Product Expert who was HAND selected by Google to be a part of the exclusive Google My Business Product Expert Program, we are in a unique position to help you in a much better way than the MAJORITY of digital marketing agencies in the world!
- Local Search Engine Optimization
- Online Local Business Directories/Citations: Listings, Optimization and Updates
- Certified Marketing Marketing Manager — we can train a member of your marketing team through our Certified Marketing Manager program. There are various tracks we can train on — all tracks will lead to tangible plans and strategies that YOUR company will have so you can grow confidently
- Content Marketing — We are an award-winning content team. Owner, Sherry Bonelli, was awarded the 2018 Search Engine Land SEO Contributor of the Year Award for her writing on one of THE most respectable websites for SEO news and information. Her content on Search Engine Journal is consistently among the top-visited on the entire site. We can take care of writing almost any type of content for your site:
- Long-form Blogs & Guides
- Web Pages
- Email and Newsletter Copy & Sequences
- Ad Copy
- Landing Pages
- Ebooks & Whitepapers
- Video Scripts
- Podcast Summaries
- Social Media Posts
- Monthly Blog Packages — General, Expert, & Specialist
- Case Studies that get results
- And more!
- Reputation Marketing and Management
- WordPress Website Design and Development
- Social Media Management: Setup, Social Media Updates, Advertising, Marketing
- Inbound Marketing
- Develop Inbound Marketing Maps
- UX, User Experience, Usability Testing and Dark Pattern Evaluation
- Targeted Digital Display Advertising and Retargeting
- Video Marketing
- Course Development/Course Curriculum
- Text Message/SMS Marketing
- DIY Training/Coaching – one-on-one, self-paced or corporate training
Where Should You Start? Your Digital Marketing Adventure Begins Here…
When it comes to Internet marketing, you typically don’t want to go with just one digital strategy. A successful digital marketing campaign involves multiple tactics so you’re reaching your target audience anywhere they are. (Ever heard the saying, “Don’t put all your eggs in one basket”?)
When it comes to digital marketing, the whole purpose is for your future customers to find you where they’re at. (Believe me, people don’t like to have ads interrupt them, they want to be informed about products and services they’re looking for at the moment they’re looking for them. Then they happily look forward to seeing what you have to offer.)
According to Google, 3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours.
First Things First: Is Your Website User Friendly, Optimized, Fast, Secure and Does It Meet Google’s Requirements?
One of the best ways to get started with digital marketing is to first take a look at your website and put that house in order. After all, the first thing people see when they do an online search is your website — and you need to make an awesome first impression that makes visitors want to stay and learn more about your business, products and services. I know it can be tough, but it’s time to be honest with yourself and take a good hard look to see if your website needs to be updated to better reflect your business’ brand. (And if you don’t have a website yet, don’t worry — it’s not too late! With technology all around us and this 24/7 life we live in, a professional-looking website is mandatory if you want to thrive and kick some butt. So no more stalling….let’s get that site up for you!)
Also, if your website is more than a few years old (3-5 years old) or you had a friend or relative create it for you (which is typically a “no-no”) chances are your business’ site is ready for a refresh — or you need a new website altogether so you can take advantage of the latest website technologies. (Try not to worry about hurting your friend or relative’s feelings. If you explain it to them, they’ll understand, I’m sure…)
(Early Bird Tip: Clients often ask me why they need to update their website every 3-5 years – or more often in some cases. Well, just like Microsoft updates MS Office to include new, cool features and Pepsi changes the way their pop cans look to fit with the times, new website development technologies and attention-getting features, search engine friendly styles and search algorithms come and go.
Think of your website as THE sign in front of your business — the first thing your potential clients or customers see before they walk through your door. Does your sign look professional? Is it scratched and weather-worn? Is it hanging crooked? Are the lights burned out? Is it on poster board with your business’s name and phone number written in a Sharpie marker? If so, you’d seriously need a new sign in front of your building; right? The same is true for your website. If it looks cheap or dated, it will turn visitors off and you’ll lose business to your competitors who have a way better, professional or more user-friendly site. (If this helps make it clearer for you, your manager, owner or your accountant, think of your website as a capital expense and investment, NOT a marketing expense.)
Another important thing to keep in mind when it comes to websites: These days your website must be mobile-friendly, secure and fast. (If you want to rank higher on the search engines, Google is basically demanding that your site look phenomenal and load quickly on mobile devices, like smartphones or tablets. Google is now basing their “indexing” with a mobile-first model. If your site isn’t mobile-friendly, why would Google even want to display your site when someone searches for a business like yours? Answer: They probably wouldn’t.)
My Website Already Rocks…What Next? Probably SEO.
If you already have a kickin’ website that’s mobile-friendly and loads quickly, it’s time to look at other digital marketing strategies and options that will help your local business grow and plan your digital marketing course of action. (Oh, that’s where we come in and get to know your business, find out your goals, objectives and help plan your digital marketing road map to success!)
So…if you have a pretty darned good website, typically the next step is to get your website found on Google and the other search engines (like Bing and Yahoo!)
If You Build It, Will They Come? Search Engine Optimization (SEO) Will Get Visitors To Your Site
Sorry. Field of Dreams was a great movie (Early Bird Tip: The movie, Field of Dreams, was filmed in Dyersville, IA. I went to high school in Dyersville, which sorta makes me a celebrity in a Six Degrees of Kevin Bacon kind of way. I never actually met Kevin Costner but I heard he’s a pretty nice guy.)
Unfortunately the famous line from the movie “If you build it, he/they will come” doesn’t hold true for websites. You have to WORK hard — and I mean really hard — to get your website found online through the search engines.
If you have a great website, are people finding you on the search engines? (If you’re not showing on the first page in the search engine results for important search terms for your market, you’re missing out. 91.5% of traffic comes from the first page of search results.)
There’s a whole slew of Search Engine Optimization (SEO) strategies that we utilize to help your site rank higher on Google (and most of these strategies will also work on the other search engines, too.) And we’ll work closely with you to help develop that strategy.
(Early Bird Tip: WARNING! There are a lot of SEO “experts” that do SEO the wrong way — ways that can actually hurt your website.) So if you get calls or emails from these types of agencies and they make any promises about getting your site ranked in a certain position on Google, either press delete and delete their stinky email or pause and tell them on the phone, “Promising or guaranteeing a specific rank goes against Google’s policies and I can report you to the FTC.” That will usually get you off their mailing list — quickly!
Here are a few other things Google warns you about people calling claiming to be Search Engine Optimization (SEO) “experts”:
How Do You Pick A Digital Marketing Firm? (From Google)
Be wary of SEO firms and web consultants or agencies that send you spam emails like this:
I visited your website and noticed that you are not listed in most of the major search engines and directories…”
Reserve the same skepticism for unsolicited emails about search engines as you do for “burn fat at night” diet pills or requests to help transfer funds from deposed dictators.
No one can guarantee a #1 ranking on Google.
Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.
Be careful if a company is secretive or won’t clearly explain what they intend to do.
Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or “throwaway” domains, your site could be removed entirely from Google’s index. Ultimately, you are responsible for the actions of any companies you hire, so it’s best to be sure you know exactly how they intend to “help” you. If an SEO has FTP access to your server, they should be willing to explain all the changes they are making to your site.
You should never have to link to an SEO.
Avoid SEOs that talk about the power of “free-for-all” links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that don’t affect your ranking in the results of the major search engines — at least, not in a way you would likely consider to be positive.
While you consider whether to go with an SEO [firm], you may want to do some research on the industry. Google is one way to do that, of course. You might also seek out a few of the cautionary tales that have appeared in the press. While Google doesn’t comment on specific companies, there are firms calling themselves SEOs who follow practices that are clearly beyond the pale of accepted business behavior. Be careful.
Be sure to understand where the money goes.
While Google never sells better ranking in our search results, several other search engines combine pay-per-click or pay-for-inclusion results with their regular web search results. Some SEOs will promise to rank you highly in search engines, but place you in the advertising section rather than in the search results. A few SEOs will even change their bid prices in real time to create the illusion that they “control” other search engines and can place themselves in the slot of their choice. This scam doesn’t work with Google because our advertising is clearly labeled and separated from our search results, but be sure to ask any SEO you’re considering which fees go toward permanent inclusion and which apply toward temporary advertising.
What are the most common abuses a website owner is likely to encounter?
What are some other things to look out for? There are a few warning signs that you may be dealing with a rogue SEO. It’s far from a comprehensive list, so if you have any doubts, you should trust your instincts. By all means, feel free to walk away if the SEO:
- owns shadow domains
- puts links to their other clients on doorway pages
- offers to sell keywords in the address bar
- doesn’t distinguish between actual search results and ads that appear on search results pages
- guarantees ranking, but only on obscure, long keyword phrases you would get anyway
- operates with multiple aliases or falsified WHOIS info
- gets traffic from “fake” search engines, spyware, or scumware
- has had domains removed from Google’s index or is not itself listed in Google
Have No Fear: We Can Create a Customized SEO Solution Just For You
Okay, hopefully, I didn’t scare you too much with the Google warning stuff, but we feel obliged to let our clients know that if it sounds too good to be true — it probably is. (Early Bird Tip: If someone tells you that they can do your SEO for $500 or under, they’re NOT doing proper SEO.
When done correctly, Search Engine Optimization (SEO) takes an enormous amount of time. That SEO firm that low-balls you on cost is either: a) doing things against Google’s terms of service to get you to rank high quickly, but will eventually get you in trouble with Google b) is not really doing anything at all and is just collecting a check from you each month c) is automating their process or is outsourcing to another country (when it comes to SEO automation AND outsourcing is bad, bad, bad) or d) doing some other slimy thing.
SEO costs money. It takes time to do Search Engine Optimization properly and you want an experienced SEO professional. And that costs money (typically at least $1,500/month.) Hiring the right SEO professional is worth it!
early bird digital marketing is Here to Help Your Business Grow
Go ahead, let’s get started! Give us a call at 319-409-3287 or email us today and our owner, Sherry Bonelli, a Google My Business Gold Product Expert, will be happy to talk with you about your business, where you’re currently at from a digital marketing perspective and how we can help you grow your business through well-done digital marketing. Unlike larger digital marketing agencies with a ton of overhead, we’re nimble, professional and can customize a digital marketing solution that fits your budget.