People buy differently these days. Now before someone makes a purchase, they often use the internet. People will go online and research products and services: they visit your website, check out what others are saying about your business by reading online reviews, asking their friends and family on Facebook for recommendations, etc.

Before you can set up a strategy to market your business online, you really have to understand¬†who your customers are and what they want. Why are they looking at your product or service? What solution do they hope to solve? How old are they? What do they do for a living? One great way you can identify and define your ideal customers is by creating buyer personas for a few of your “customer types.”

In my latest Corridor Business Journal article, I give you tips on how to create and use buyer personas to understand your customers so you can better tailor your digital marketing efforts to reach your ideal customer.