Digital Marketing: You Need An Online Digital Marketing Strategy – But Where Do You Start and Who Do You Trust?
Are you looking for an SEO or digital marketing agency to help grow your business? These days having an online digital marketing presence isn’t optional — it’s a requirement. But let’s face it. Digital marketing can be confusing and overwhelming for most business owners.
And if you’re like me, you get tons of phone calls every week from so-called‘ “expert” digital marketers vying for your money and making BIG and bold promises about how they can help you rank #1 on Google. The truth? Virtually ANYONE can call themselves a “digital marketer” these days. All they have to do is set up a website and start making calls. Do they have to have actual experience with digital marketing? NOPE! That’s why you should only work with reputable digital marketing agencies with years of experience — ones that are experts in their field and have a proven track record.
But here’s a fact: if your business doesn’t have a strong digital marketing strategy and potential clients or customers can’t find you online, your business will struggle and get left behind. You’re the expert at what you do and have better things to worry about (like managing your business!) than trying to learn the latest SEO strategy or writing a blog post. So you need to find a digital marketing team that can help you grow your business by building and growing your online presence. Keep reading to find out how we can help your business grow…
To make things even more complicated, you’re probably bombarded with calls and emails from supposed “digital marketing experts” who are vying for your money. They will typically call you with heart-stopping claims about how your business is in trouble if you don’t fix “this” or “that” and if you pay them to do the work, they will solve all your problems. DO NOT BELIEVE THEM! These days virtually anyone with a computer can call themselves a digital marketer and set up a Google My Business (GMB) listing (poorly and one that might violate Google’s Terms of Service) and a quick website (that isn’t optimized.) When you hire a digital marketing agency to help grow your business, you need to hire an expert in the industry who is qualified, has credentials and truly knows what they are talking about!
Your Customers Go Online to Find Products, Services and Businesses
Think about how you look for products or services. When you want to purchase a product or need to hire a service company, what do you do first? If you’re like most consumers – a whopping 97% – you go online to research products or services. Yup. You pull out your mobile smartphone, get out your tablet or turn on your trusty computer, go to Google and do a search for what you’re looking for. If you don’t find what you’re looking for in the search engine results right away, you probably quickly move on, change the search keywords you use on Google and try your luck again until you find websites that have the information you’re looking for.
If you’re like a lot of people, you might even ask a friend or someone you trust for a product or service company recommendation. But once you get that recommendation, chances are you’ll still probably go online to do more research on the recommended company or product. (Oh, and while you’re searching, you’ll probably also take a look at the product or business’ reviews. Reviews are important to a business’s reputation because 88% of buyers trust reviews as much as personal recommendations.) Once you find a company online that has the product or service you’re interested in, THEN you get in your car and drive to that local business or pick up the phone to call them.
As you can see, the Internet is the way to shop and find local businesses…
“3 in 4 people who conduct a local search on their smartphone visit a related business within 24 hours.”
Does Your Business Show Up In Search Results? If Not, You Need SEO And Other Digital Marketing
What does this mean for your business? If you’re not showing up on the first page of Google when potential customers search for what you have to offer, you’re missing out. 91.5% of traffic comes from the first page of search engine results pages (SERPs).
But do you want to know the beauty of all this digital marketing stuff? By having a killer digital marketing strategy for your business, highly targeted and motivated customers will find YOU online! If you have a solid digital marketing plan, you won’t have to struggle as much to find a fresh stream of prospective customers or clients, because these qualified, ready-to-buy prospects will be online searching and finding you.
Find out more about the Internet marketing services we offer to help you grow your business. Run FREE SEO Reports and Website Audit Reports to see how your website and digital marketing strategy is doing well — and where you can use some help!
Trust Experience: Digital Marketing Professional Since 1998
Sherry Bonelli, Google My Business Gold Product Expert: Digital Marketing Expert With 23+ Years’ Experience In the Industry
When you’re looking for a person or digital marketing agency to help with your digital marketing efforts, you want an experienced digital marketing professional you can trust. Local businesses in Cedar Rapids — and other towns and cities across the U.S. and the world — often struggle to find ways to get new customers or clients. I help companies like yours get found online – so YOU get more customers, leads, sales and – best of all – more money! How do I do it?
I’ve been a digital marketer, specializing in Search Engine Optimization (SEO) and content marketing since 1998. (Yes, that’s right. If you’re lookin’ for a twenty-something newbie, I’m not your gal.)
We can help with the following digital marketing services:
- Search Engine Optimization (SEO)
- Google My Business (GMB) Optimization –I’m a Google My Business Gold Product Expert
- Google My Business Spam Fighting/Redressal
- Online Local Business Directories/Citations: Listings, Optimization and Updates
- Content Marketing
- Certified Marketing Marketing Manager — a member of our team can train, manage, and activate your marketing team with our Certified Marketing Manager program so you can grow confidently
- Reputation Marketing and Management
- Website Design and Development
- Social Media Management: Setup, Social Media Updates, Advertising, Marketing
- Inbound Marketing
- UX, User Experience, Usability Testing
- Wi-Fi Marketing (This is a FUN one! If you want to engage with customers that use the Wi-Fi at your location like never before, you MUST contact us and ask about Wi-Fi Marketing. (If your business currently offers free Wi-Fi, this is something you should definitely look into — now. It will wow you!)
- Video Marketing
- Text Message/SMS Marketing
- DIY Training/Coaching – one-on-one, self-paced or corporate training
- Speaking — Do you need a speaker at your next event? Sherry Bonelli is an industry speaker that has spoken at leading conferences, webinars and podcasts including:
Traffic & Conversion Summit, SMX, SCORE, MozPod, State of Search, SEMrush, Edge of the Web, Digital Marketer, Local Marketing Institute, Florida Realtors Convention, Midwest Digital Marketers Conference, Duct Tape Marketing and others. She also is or has been a guest columnist for leading digital marketing websites, like Search Engine Land, Search Engine Journal, Moz, SEMrush, SEO For Growth, GeoMarketing, SCORE and others.
She’s earned recognition by having some of the most shared local SEO blog posts on the internet. She was even awarded Search Engine Land’s 2018 SEO Contributor of the Year Award, and for two years in a row, two of her blog posts were the MOST read blog posts on Search Engine Land (2017 AND 2018)! Contact Sherry today if you’d like her to speak about digital marketing at your next event! Sherry has presented at leading conferences, been interviewed on podcasts or lead webinars for top industry events like:
- Traffic & Conversion Summit
- Midwest Digital Marketing Conference
- State of Search
- Duct Tape Marketing
- Digital Marketer
- The Local Leaders Podcast
- Edge of the Web
- SCORE National
- SCORE National
- And Others
Sherry is also a recipient of the 2018 SCORE National Award and a partner, through SCORE East Central Iowa Chapter for the Grow With Google Program:
With more than 23+ years’ digital marketing and project management experience, Sherry has built a solid foundation and expertise of online marketing principles that will get you results.
Additionally, she is a proud SCORE Counselor at the SCORE East Central Iowa chapter. Sherry helps businesses identify their digital marketing strategy, give workshops and work closely with Google’s Grow With Google program that helps local businesses claim FREE Google My Business profiles — which helps them get found more easily by local consumers.
Sherry also has a Master’s Degree in Internet Marketing.
Does Your Company’s Internal Marketing Team (or Person) Need Training?
If you have an internal marketing person or team, it sometimes doesn’t make sense to hire an outside agency to help with your digital marketing. But often an inside marketing team just isn’t able to keep up with the trends, changes and strategies like a digital marketing professional can. Sherry is a Certified Marketing Manager trainer — this certification powered by the best-selling author John Jantsch’s Duct Tape Marketing Network.
How does this marketing training work? There’s a sweet spot where ‘owning’ and ‘renting’ work magically together, hand in hand. We can train, manage, and activate your marketing team with our Certified Marketing Manager Program so you can grow your business confidently. Through the training, you and your team will build a solid marketing action plan and get everyone in your organization on the same page.
You Can Have The Best of Both Worlds!
You can really win BIG when you marry an internal marketing hire with marketing expert, Sherry Bonelli, our certified marketing consultant from early bird digital marketing. Here’s a picture of what this marketing program looks like:
1. Hire our marketing consultant to help your marketing person/team build and run your high-level strategy.
Our consultant works with your team to create the plan, runs the operations of the plan, completes the analysis of results, and keeps your team on track as you’re working towards your big goals.
2. AND . . . level-up your in-house marketer or marketing team.
Your marketing staff will get to know the intricacies of your business and will be directed and trained by our certified and experienced Certified Marketing Manager Duct Tape Marketing Consultant to execute on this plan and craft messages that align with your strategy.
By having an internal person or team that has built and developed your marketing plan — with the help of our consultant — you have a long-term asset for your business that already has a marketing strategy mapped out for them to follow. We’ll train your in-house marketer for you!
To learn more about this unique strategy to build and develop your total marketing strategy in-house with Sherry Bonelli’s help, contact us today by calling 319-409-3287.
If Your Business Is Looking for a Digital Marketing Agency to Help You Grow…
Now if you know that your business needs digital marketing help to grow your business, don’t wait, contact us today so our team can get started helping your business grow!
early bird digital marketing
7615 Quail Trl NE
Cedar Rapids, IA 52402
Service Spotlight: Reputation Marketing (aka Reputation Management)
Do you know how many positive online reviews your business has? Do you have negative reviews? If you don’t have any reviews that looks bad, too. As a business, you want to build a 5-star reputation. Why? Because now more than ever people look up a business’ online reviews before they decide which business they will go to to make a purchase. Additionally, Google and other search engines — like Bing and Yahoo! — prominently display a business’ online ratings in the search engine result pages (SERPs).
Don’t let negative reviews get you down. You no longer have to struggle to find the best way to ask a happy customer to leave you a review. Contact us today to find out how our proprietary reputation management software can help YOU proactively get reviews from happy customers and delicately manage the people who had a bad experience at your business.
Watch the video below now to find out more and then contact us today to find out how we can help you get more online reviews!
Contact Our Digital Marketing Team Today
Give us a call today at 319-409-3287 so we can discuss what your goals, objectives and issues are with your current digital marketing strategy so we can come up with a plan that will get you more customers. We can work with almost any size budget!