Picking the right Google My Business (GMB) categories for your GMB listing is a particularly important step to optimize your GMB profile. Not only do GMB categories have a direct impact on rankings (your primary category especially), but they also play a role in determining which features will be available to you in your Google Business dashboard and profile.
Let us go through the reasons why selecting the best categories for your business in GMB is so important and review some best practices.
To continue reading and to learn more about how to pick the best categories for your GMB profiles, check out my guest blog post on Rio SEO, Google My Business Categories: How to Pick the Best Categories for Your GMB Listing.