If you haven’t started creating videos for your business and including those videos in the content on your website, get going! It’s not too late to start providing this type of valuable video content to your users and potential customers. But if you want your videos to get found on YouTube and Google searches, you must Read More »

Improving your search engine rankings on search engines like Google and Bing involves very specific Search Engine Optimization (SEO) strategies — and there are a lot of SEO strategies that can be utilized on a website to help a site rank higher on the search engines. The great thing about Search Engine Optimization is that it delivers long-term results by improving your Read More »

Voice search is taking off! More people search online using a tablet, smart phone or a voice assistant like Amazon’s Echo or the Google Home device. Many people find it’s easier to talk/use their voice to search on these small devices vs. typing a search query using a small keyboard on their smartphone. Optimizing for Read More »

5 Ways to Dominate Local Search If you’re new to local SEO you’ll soon find that there are a lot of strategies you can implement. Check out my latest blog post on Search Engine Land that gives you 5 tips to help dominate local SEO.

As a business owner, you need to know what digital marketing strategies to use in your business so that your customers can find you. But in a sea of digital marketing options (Facebook, Twitter, Reputation Marketing, Blogging, Websites, Search Engine Optimization, Email marketing, etc.) how do you know which ones to select for your business? Read More »

I was on Quora.com today answering digital marketing questions that some business owners had posted. In case you’ve never heard of it, Quora.com is a place where people can go to ask questions about virtually anything — and people will provide answers. (I love to go out and educate business owners as much as I Read More »

Did Your Business Get Hit By Google’s Latest Local Business Change? Google recently made one of the biggest “shifts” the LOCAL search results have seen in a loooong time! In making this huge change, Google’s pissed off a lot of business owners. Are you one of them? As a business owner you may (or may Read More »

You might have heard of conversion optimization but may be worried that this strategy falls somewhere in the practice of dark arts. Not true. When you optimize your web pages and calls to action (CTAs) you can make the most of your existing traffic and be ready for when you have even more visitors to Read More »

Attorneys: You Can Pay Top Dollars for Google AdWords…Or Get Your Site Optimized for Organic SEO In the first half of 2015, Google raked in almost $35 billion — an 11% increase in revenue year over year. How is Google making money? Google makes the majority of its revenue from Google’s AdWords pay-per-click (PPC) program. PPC Read More »

Over the years as SEO has gotten more and more complicated, I’ve heard this nasty rumor flying around the digital marketing world: SEO is Dead! Every time I hear someone saying that — especially if they’re presenting at a conference or some other venue or event — I just want to jump up and shout: Read More »