So BrightLocal took a poll of their customers and asked the question: Have you ever changed for falsified information you report back to your clients? Surprisingly a whopping 97% of people said they have never changed data they show in a client report. Now, I’ve worked in the digital marketing world since 1998. And I know Read More »
People buy differently these days. Now before someone makes a purchase, they often use the internet. People will go online and research products and services: they visit your website, check out what others are saying about your business by reading online reviews, asking their friends and family on Facebook for recommendations, etc. Before you can Read More »
Voice search is taking off! More people search online using a tablet, smart phone or a voice assistant like Amazon’s Echo or the Google Home device. Many people find it’s easier to talk/use their voice to search on these small devices vs. typing a search query using a small keyboard on their smartphone. Optimizing for Read More »
Why Are Online Directories Important? In my latest blog post featured on Duct Tape Marketing’s blog I discuss the importance of online business directories to your business. What are online business directories (a.k.a. ‘citations’)? Online directories are the modern-day equivalent to the old-fashioned Yellow Pages. There are literally thousands of online business directories (and many niche Read More »
5 Ways to Dominate Local Search If you’re new to local SEO you’ll soon find that there are a lot of strategies you can implement. Check out my latest blog post on Search Engine Land that gives you 5 tips to help dominate local SEO.
What Does The New Consumer Review Fairness Act Mean ? Online reviews are everywhere. Many businesses hate reviews because they don’t like receiving the negative ones. So instead of embracing reputation marketing and listening and responding to what their customers have to say about their experience — the good and the bad — some companies began Read More »
Local SEO: More Challenges Ahead for Local Businesses In my latest blog post for Search Engine Land I talked about the challenges that local businesses face as they try to rank high on Google Local Search results. Gone are the days where claiming and updating your Google My Business and Google+ page is enough to get Read More »
Watch Out for These Social Media Mistakes Everybody’s talking about social media. If you don’t have your business active on at least one social media channel (like Facebook, Twitter, Instagram, etc.) you’re missing out! Find out three common social media mistakes that people make.
I’ve been a digital marketer since 1998. That’s a LONG time. I run my own digital marketing agency in Cedar Rapids, IA. Yes, Iowa. Not the funnest place to be — but it’ll do for now. I hate making cold calls. (Doesn’t everyone?) What I hate most is getting hung up on. Yesterday I found Read More »
SEO Professionals: Now is the Time to Get Coding Let’s face it. SEO is changing. I’ve been doing SEO since 1998 and boy, have things changed over the years! When I started my first Internet business, I had three different websites with almost the exact same content and products — just different logos and website Read More »