When it comes to Google, changes are inevitable. And so it was really no surprise to me when Google announced in early November that the name of its local listing platform, Google My Business (GMB), was being changed to Google Business Profile. According to Matt Madrigal, VP/GM Merchant Shopping, “Moving forward, we recommend small businesses Read More »

Google My Business Disables Some Categories for SABs Joy Hawkins from Local U recently wrote a great article about how Google My Business disabled select categories for Service Area Businesses (SABs). Why? Partly to prevent spam and partly because some of these categories are typically known by consumers as storefront-type businesses. Because SABs are generally Read More »

Suspended Google My Business Profile

For most local businesses, Google My Business (GMB) is THE best way for them to market their business online. Google My Business also helps businesses rank high for local keywords on Google. Their GMB profile is a great way to get more customers, clients or leads. So when a company’s GMB profile gets suspended, it Read More »

Pick GMB Categories

Picking the right Google My Business (GMB) categories for your GMB listing is a particularly important step to optimize your GMB profile. Not only do GMB categories have a direct impact on rankings (your primary category especially), but they also play a role in determining which features will be available to you in your Google Business dashboard Read More »

Google My Business (GMB) used to be so simple. GMB listings used to basically include a business name, address, phone number, and website URL. That was about it. Over the years Google has made GMB profiles so much more robust, which is very exciting. Businesses can now create a Google My Business profile that really Read More »

MozPod Podcast Transcript: Google My Business Best Practices   I LOVE being a regular guest on Moz’s MozPod podcast. One of my most favorite episodes was the Google My Business Best Practices podcast. Below you will find the full transcript of the podcast so you can listen AND follow along! Enjoy… Brian Childs: 00:08 Welcome to Read More »

Help! My Brain Has Run Out of Ideas…. How to Come Up With Content Ideas I write A LOT of guest blogs for a variety of large websites like Search Engine Land, MOZ, BrightLocal, SEMrush, SEO for Growth, Duct Tape Marketing and others. And it DOES take a lot of time to first think of good Read More »

So BrightLocal took a poll of their customers and asked the question: Have you ever changed for falsified information you report back to your clients? Surprisingly a whopping 97% of people said they have never changed data they show in a client report. Now, I’ve worked in the digital marketing world since 1998. And I know Read More »

People buy differently these days. Now before someone makes a purchase, they often use the internet. People will go online and research products and services: they visit your website, check out what others are saying about your business by reading online reviews, asking their friends and family on Facebook for recommendations, etc. Before you can Read More »

Voice search is taking off! More people search online using a tablet, smart phone or a voice assistant like Amazon’s Echo or the Google Home device. Many people find it’s easier to talk/use their voice to search on these small devices vs. typing a search query using a small keyboard on their smartphone. Optimizing for Read More »