Attorneys: You Can Pay Top Dollars for Google AdWords…Or Get Your Site Optimized for Organic SEO
In the first half of 2015, Google raked in almost $35 billion — an 11% increase in revenue year over year. How is Google making money? Google makes the majority of its revenue from Google’s AdWords pay-per-click (PPC) program. PPC is when you set up an advertising campaign for keywords and you only pay when someone clicks on your ad. PPC ads appear at the top- and right-hand side of Google search results.
The cost per click depends on a variety of factors, but PPC ads can cost you a few cents to hundreds of dollars each. (Essentially the cost per click is whatever your competitors are willing to spend.) But not all keywords are created equally.
So which keywords are the most expensive? If you’re an attorney you might be surprised to learn that 78% of the most expensive PPC ads relate to legal keywords with the keyword phrase “top personal injury attorneys” costing a whopping $551.32 per click!! You can find out more about the most expensive keywords here.
If you’re not willing to spend that kind of money (and honestly what sane business owner is?) you need to work on optimizing the content of your website for keyword phrases and rank high in the organic search results.
A professional and reputable SEO firm can cost you hundreds or thousands of dollars each month — but it’s well worth it. Think about it. You can pay hundreds of dollars per click or you can invest in your website by optimizing the content of your site for the most important legal keywords to your business and rank higher organically when people search.
If you’d like to find out more about how we can help you with your organic SEO, contact us today at 319-409-3287.