Whether you’re using online or offline advertising and marketing — or a mixture of both strategies — you have a variety of business marketing tools you can use. One of these tools is blogging. Even though the number of businesses that are blogging is growing, surprisingly there are still many businesses that don’t have blogs on their Read More »
Every business wants to know how to get more visitors to their blog. You are probably one of them! When you create amazing content that nobody sees it, quite franky stinks. There are plenty of new ways to help generate traffic and leads. In fact, there’s one right under your nose that has a double-edged Read More »
Did Your Business Get Hit By Google’s Latest Local Business Change? Google recently made one of the biggest “shifts” the LOCAL search results have seen in a loooong time! In making this huge change, Google’s pissed off a lot of business owners. Are you one of them? As a business owner you may (or may Read More »
Have You Ever Thought That a ‘Like’ Isn’t Appropriate for All Facebook Posts? Is a ‘Dislike’ Button Coming? I know I’ve been there. A friend’s dog dies, I’m in a hurry and want to send my love and sympathy her way, but the ‘Like’ button on Facebook just doesn’t seem appropriate. (After all, who “likes” Read More »
You might have heard of conversion optimization but may be worried that this strategy falls somewhere in the practice of dark arts. Not true. When you optimize your web pages and calls to action (CTAs) you can make the most of your existing traffic and be ready for when you have even more visitors to Read More »
Attorneys: You Can Pay Top Dollars for Google AdWords…Or Get Your Site Optimized for Organic SEO In the first half of 2015, Google raked in almost $35 billion — an 11% increase in revenue year over year. How is Google making money? Google makes the majority of its revenue from Google’s AdWords pay-per-click (PPC) program. PPC Read More »
Are You Working With a Digital Marketing Agency? Here’s a Question You Should Ask Them… In the digital marketing world, you MUST keep current with all that’s going on in the industry. That means reading industry blogs; following industry leaders and influencers; visiting niche websites; getting and reading email newsletters; joining online digital marketing networking Read More »
Social Media Tools that R-O-C-K Let’s face it. There are a zillion digital marketing tools out there. A new social media tool pops up everyday. But our friends at Social Media Examiner have put together a pretty good list of social media tools (and tools in general) that will help your business grow.
What is SEO? Business Owners: Learn How SEO Can Help Get You More Business Business owners, you know that SEO is important, but do you know why? Discover why you need to optimize your site to reach new customers. As a small to medium size business, you’ve undoubtedly heard of Search Engine Optimization (SEO). Nowadays Read More »
Over the years as SEO has gotten more and more complicated, I’ve heard this nasty rumor flying around the digital marketing world: SEO is Dead! Every time I hear someone saying that — especially if they’re presenting at a conference or some other venue or event — I just want to jump up and shout: Read More »