Google’s Business Messages Lets You Offer Great Customer Service With Chat
It’s essential to offer great customer service if you want loyal customers or clients. The best way? Make sure your company is accessible to answer their questions when they need help. Putting your phone number and email address on your website just doesn’t cut it anymore. Customers want real-time interaction with the companies they deal with.
People expect a variety of methods to connect with businesses — through phone, email, social media and one of the most effective (and most liked ways) is through online chat.
According to Conversocial, 75% of consumers prefer to engage with a brand over private messaging channels versus traditional channels. If you don’t have chat available to customers (and potential customers), you’re missing out.
If you’re a local business that has claimed a Google Business Profile, you can add chat to your Google Business Profile Knowledge Panel using Google’s Business Messages. The chat feature will appear in Google search results, on Google Maps and on the Google Maps App on mobile devices. And if you’re a local business that wants to take chat to the next level or are a national brand that doesn’t qualify for a Google Business profile, you can utilize even more Google’s Business Messages features by paying for services through one of the third-party apps Google has partnered with.
Some of the features allow for you to add chat to your website, make phone calls to the customer, push photos and other items from your website, accept payments directly through chat and much more.
“The market has proven that texting/chat is today’s preferred method of communication and most businesses already getting significant traffic to their GBP and Google Maps properties. Activating Google Chat is a huge opportunity to generate leads from traffic that was previously just passing right by.” – Shaun Clark, HighLevel
To learn more about how you can use Google’s Business Messages, check out my article on Search Engine Land, How to Use Google’s Business Messages to Talk To Your Customers.