Help! My Brain Has Run Out of Ideas…. How to Come Up With Content Ideas I write A LOT of guest blogs for a variety of large websites like Search Engine Land, MOZ, BrightLocal, SEMrush, SEO for Growth, Duct Tape Marketing and others. And it DOES take a lot of time to first think of good Read More »

Content Marketing Tips That Will Rock Your Readers Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can Read More »

Grab Your Reader’s Attention Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business goals and bottom-line results? Read More »

As a business owner, you need to know what digital marketing strategies to use in your business so that your customers can find you. But in a sea of digital marketing options (Facebook, Twitter, Reputation Marketing, Blogging, Websites, Search Engine Optimization, Email marketing, etc.) how do you know which ones to select for your business? Read More »

This week Facebook Introduced Instant Articles, a new product for publishers to create fast, interactive articles on Facebook. One purpose of Instant Articles is the download speed on mobile devices. (It seems that not only Google is recognizing the importance of mobile-friendliness.) Instant Articles includes a suite of interactive features so publishers can really bring their stories Read More »