Watch Out for These Social Media Mistakes Everybody’s talking about social media. If you don’t have your business active on at least one social media channel (like Facebook, Twitter, Instagram, etc.) you’re missing out! Find out three common social media mistakes that people make.
I’ve been a digital marketer since 1998. That’s a LONG time. I run my own digital marketing agency in Cedar Rapids, IA. Yes, Iowa. Not the funnest place to be — but it’ll do for now. I hate making cold calls. (Doesn’t everyone?) What I hate most is getting hung up on. Yesterday I found Read More »
SEO Professionals: Now is the Time to Get Coding Let’s face it. SEO is changing. I’ve been doing SEO since 1998 and boy, have things changed over the years! When I started my first Internet business, I had three different websites with almost the exact same content and products — just different logos and website Read More »
I’ve been talking for a long time about the importance of online reviews for businesses. Many business owners want to ignore online review sites like Yelp, DexKnows, TripAdvisor, Angie’s List, you name it. When I ask them why they don’t care about online reviews left by their customers, they often say, “Oh, I know that person. Read More »
AMC’s hit show, The Walking Dead, is addicting. Even if you don’t believe in zombies in real life (which I happen to believe in, by the way), The Walking Dead makes you want to believe in zombies. Throughout the show’s seasons, Rick’s group has been through many life-altering events and too many close calls to Read More »
Google To Stop Showing Ads on Right Side Of Desktop Search Results Google is mixing it up — again! One of the challenges of digital marketing is that things are changing all of the time. This time Google is making a HUGE change that could impact your business’ organic search engine optimization as well as Read More »
Grab Your Reader’s Attention Relevant, engaging content now plays a critical role in nurturing prospects into the purchase funnel to become customers. How can marketers produce, distribute and optimize well-defined content assets — including blogs, email, infographics, landing pages and videos — to create deeper prospect engagement and contribute to business goals and bottom-line results? Read More »
If you are a business owner, your reputation is probably the most valuable asset you have. Reputation Marketing is a necessity. I know, you probably hate review sites, and you’re thinking that most of the people that leave bad reviews about your business are just grumpy people with nothing better to do. The probably is, your Read More »
As a business owner, you need to know what digital marketing strategies to use in your business so that your customers can find you. But in a sea of digital marketing options (Facebook, Twitter, Reputation Marketing, Blogging, Websites, Search Engine Optimization, Email marketing, etc.) how do you know which ones to select for your business? Read More »
I was on Quora.com today answering digital marketing questions that some business owners had posted. In case you’ve never heard of it, Quora.com is a place where people can go to ask questions about virtually anything — and people will provide answers. (I love to go out and educate business owners as much as I Read More »