Google My Business (GMB) used to be so simple. GMB listings used to basically include a business name, address, phone number, and website URL. That was about it. Over the years Google has made GMB profiles so much more robust, which is very exciting. Businesses can now create a Google My Business profile that really Read More »
MozPod Podcast Transcript: Google My Business Best Practices I LOVE being a regular guest on Moz’s MozPod podcast. One of my most favorite episodes was the Google My Business Best Practices podcast. Below you will find the full transcript of the podcast so you can listen AND follow along! Enjoy… Brian Childs: 00:08 Welcome to Read More »
How to Come Up With Content Ideas I write A LOT of guest blogs for a variety of large websites like Search Engine Land, MOZ, BrightLocal, SEMrush, SEO for Growth, Duct Tape Marketing and others. And it DOES take a lot of time to first think of good topics and then write good content. I recently wrote a Read More »
So BrightLocal took a poll of their customers and asked the question: Have you ever changed for falsified information you report back to your clients? Surprisingly a whopping 97% of people said they have never changed data they show in a client report. Now, I’ve worked in the digital marketing world since 1998. And I know Read More »
People buy differently these days. Now before someone makes a purchase, they often use the internet. People will go online and research products and services: they visit your website, check out what others are saying about your business by reading online reviews, asking their friends and family on Facebook for recommendations, etc. Before you can Read More »
Voice search is taking off! More people search online using a tablet, smart phone or a voice assistant like Amazon’s Echo or the Google Home device. Many people find it’s easier to talk/use their voice to search on these small devices vs. typing a search query using a small keyboard on their smartphone. Optimizing for Read More »
In my latest blog post featured on Duct Tape Marketing’s blog I discuss the importance of online business directories to your business. What are online business directories (a.k.a. ‘citations’)? Online directories are the modern-day equivalent to the old-fashioned Yellow Pages. There are literally thousands of online business directories (and many niche directories specifically for certain industries, Read More »
5 Ways to Dominate Local Search If you’re new to local SEO you’ll soon find that there are a lot of strategies you can implement. Check out my latest blog post on Search Engine Land that gives you 5 tips to help dominate local SEO.
What Does The New Consumer Review Fairness Act Mean? Online reviews are everywhere. Many businesses hate reviews because they don’t like receiving the negative ones. So instead of embracing reputation marketing and listening and responding to what their customers have to say about their experience — the good and the bad — some companies began including Read More »
Local SEO: More Challenges Ahead for Local Businesses In my latest blog post for Search Engine Land I talked about the challenges that local businesses face as they try to rank high on Google Local Search results. Gone are the days where claiming and updating your Google My Business and Google+ page is enough to get Read More »