What Does The New Consumer Review Fairness Act Mean? Online reviews are everywhere. Many businesses hate reviews because they don’t like receiving the negative ones. So instead of embracing reputation marketing and listening and responding to what their customers have to say about their experience — the good and the bad — some companies began including Read More »

I’ve been talking for a long time about the importance of online reviews for businesses. Many business owners want to ignore online review sites like Yelp, DexKnows, TripAdvisor, Angie’s List, you name it. When I ask them why they don’t care about online reviews left by their customers, they often say, “Oh, I know that person. Read More »

If you are a business owner, your reputation is probably the most valuable asset you have. Reputation Marketing is a necessity. I know, you probably hate review sites, and you’re thinking that most of the people that leave bad reviews about your business are just grumpy people with nothing better to do. The probably is, your Read More »

As a business owner, you need to know what digital marketing strategies to use in your business so that your customers can find you. But in a sea of digital marketing options (Facebook, Twitter, Reputation Marketing, Blogging, Websites, Search Engine Optimization, Email marketing, etc.) how do you know which ones to select for your business? Read More »

You might have heard of conversion optimization but may be worried that this strategy falls somewhere in the practice of dark arts. Not true. When you optimize your web pages and calls to action (CTAs) you can make the most of your existing traffic and be ready for when you have even more visitors to Read More »