Find Free SEO and Digital Marketing ResourcesDigital Marketing for Local Businesses

SEO, Google Business Profile/Google My Business, Digital Marketing & Marketing Resources

I’ve been doing marketing, Search Engine Optimization (SEO) and digital marketing for more than 25 years. I spent 10+ years in traditional book publishing where I was an Acquisitions and Developmental Editor and Marketing & PR Manager for technology book publishers in Iowa and California.

My digital marketing career started in 1998 when I launched an e-commerce site where I sold pregnancy, breastfeeding and baby-related products. Through the success of my ecommerce website, I was on the TODAY Show, CNN, ABC News and countless other media outlets. It was from my e-commerce business that I learned how Search Engine Optimization (SEO) and other digital marketing skills.

Today I’m recognized in the industry primarily for my SEO, Local SEO, Google Business Profile (formerly known as Google My Business) and content marketing — although my agency manages almost every type of digital marketing service any business could possibly want! As an expert content marketer, SEO, local SEO and Google Business Profile PlatinumProduct Expert, I write (or have written) for leading websites like Search Engine Journal, Moz, Search Engine Land, Adweek and others.

Additionally, I speak at leading marketing, digital marketing and SEO conferences, webinars and podcasts like Traffic & Conversion Summit (2018, 2019, 2021), State of Search, Digital Marketer, SCORE, Moz, Edge of the Web, Local Marketing Institute, Midwest Digital Marketing Conference, Duct Tape Marketing, Florida Realtors Convention and others. I also hold a Master’s Degree in Internet Marketing and am a LinkedIn Learning Instructor with my course Learning Local SEO [2021]

I will also be launching a Google Business Profile/Google Business Profile Course soon! I’m a true entrepreneur at heart and love to launch new ventures that help educate business owners and marketers. Here are just some of the resources you can use to learn more about SEO, Google Business Profile and other marketing and digital marketing strategies.

The Marketing Plan Podcast

As the host of The Marketing Plan Podcast, I get the pleasure of interviewing some of the industry’s brightest business and marketing leaders! Every business must do marketing — otherwise, your business will stand still (or fail.) Marketing is a part of every successful business strategy. Each week I interview some of the top business and marketing experts. These are industry leaders — the best of the best. We’ll talk about everything from marketing trends, specific strategies, digital marketing tips, how to lead your teams, entrepreneurship, how to manage stress and more.

New episodes launch weekly, and every interview is FULL of information for business owners, marketers, digital marketing agencies — and business people in general.

The Marketing Plan Podcast is available on all the major podcast platforms — just do a search for “The Marketing Plan Podcast” and subscribe to our podcast today!

FREE Google Business Profile and SEO Resource List

Google Business Profile (previously known as Google My Business) is one of the best ways for local businesses to get high rankings on Google. However, Googe Business Profiles are not as easy as they used to be. The Business Profiles are no longer just your company’s name, address and phone number. Google has added a ton of features to make your Business Profile rich with information. But if you don’t follow the guidelines or know everything that’s available to you, you could miss out — or get your profile suspended.

I’ve gathered a list of Google Business Profile/Google My Business and SEO Resources you can download that will help you better understand the nuances of this important local SEO strategy.

Blog Posts and Articles

5 Top Google Business Profile FAQs From The Official Help Forum

With all the changes to Google Business Profile over the past several months, there are a lot of questions coming up on the Google Business Profile Help Forum about how to use features, problems encountered and bugs. Here are some of the top questions we find on the Google Business Profile Help Forum — and how to solve them.

4 Top Reasons Your Google Business Profile Information Keeps Changing

Did you know that the info in your Google Business Profile can get updated at any time? And that changed info (right or wrong) is often made public/live without your approval? Learn why Google (and others) can make these changes to your Google Business Profile.

Digital Marketing Tools and Resources

Having the right software tools is crucial to being successful in digital marketing. It also helps to know where to go to find the right information about all things digital marketing. This section will be an ever-growing list of software tools* that I personally have used and recommend. It also includes great online resources that you should bookmark or add to your list of “must check out” websites. Check back here often — this list will continue to grow!

TubeBuddy

Video is one of the best ways to grab attention. The #1 platform for video is YouTube. Did you know that YouTube is also the second-largest search engine? So if you want your videos to be successful on YouTube and get found by YouTube searchers, you have to optimize your videos for SEO — just like you optimize your website. TubeBuddy:

Will guide you through YouTube’s Best Practices and ensure your videos are set up for success.
Helps you find high-performing, searchable video topics, and then craft the perfect titles and tags.
Gives you time-saving templates and tools to drastically speed up publishing times.
Offers a variety of tools to help promote your videos across the web and use your existing videos to drive traffic to new uploads.
Helps you make attention-grabbing YouTube thumbnails quickly and easily.
And much more!

Order TubeBuddy today and start making your YouTube videos stand out!

Learning Local SEO [2021] LinkedIn Learning Course

Do you need to increase visibility for your business? In the Learning Local SEO course, instructor Sherry Bonelli shows you how to achieve higher local visibility. Sherry explains the difference between local SEO (search engine optimization) and general SEO and teaches you the local SEO strategies that have the most impact on local search results. She teaches you about how to target keywords and how to leverage Google Business Profile for higher search rankings. Sherry shows you how you can get and manage reviews for higher rankings, create a website that’s friendly to searches as well as users, and build greater trust for your website and brand. While Sherry references Google throughout this course, you can leverage her tips to increase your visibility, no matter the search engine your customers use.