What Does The New Consumer Review Fairness Act Mean? Online reviews are everywhere. Many businesses hate reviews because they don’t like receiving the negative ones. So instead of embracing reputation marketing and listening and responding to what their customers have to say about their experience — the good and the bad — some companies began including Read More »

I’ve been talking for a long time about the importance of online reviews for businesses. Many business owners want to ignore online review sites like Yelp, DexKnows, TripAdvisor, Angie’s List, you name it. When I ask them why they don’t care about online reviews left by their customers, they often say, “Oh, I know that person. Read More »