Introduction to Search Engine Optimization (SEO) will introduce you to the local search strategies that every small business owner must know to help your rankings on Google (and other search engines) when potential customers look online for your products or services.

As a local business, you must think about the local ranking of your website. Local optimization is getting more and more difficult, but if done correctly SEO can help you rank higher in search queries in your local area. Since Google often shows local results first, you need to make sure Google understands where you are located. In this workshop, we’ll go over the things you can do to improve Google’s understanding of your location, products and services, which can help improve your chances to rank locally.

In this webinar you will learn:

  • How search engines select what appears at the top of search results
  • What are title and description tags and how to use them effectively
  • How to let search engines “see” the images you have on your site
  • Why claiming your Google My Business and Bing Places for Business listings can help you rank higher
  • The importance of claiming online business directories
  • The impact content marketing has on your search results
  • Why backlinks are crucial to your SEO success
  • SEO tools to take your efforts to the next steps
  • And more!

Search engines, such as Google or Bing, utilize multiple processes to determine which businesses are displayed and in what order.  The rules are ever-changing, which means you must understand how to play the game.  Come learn from an SEO expert what today’s rules are and how you can influence your ability to be found online.

When: Friday, December 1, 2017, at 1:00-2:30 p.m. CST

Where: Your computer

Price: Only $45 if you order BEFORE Cyber Monday (November 27, 2017). The price will increase to $95 after November 27th.

(NOTE: Your credit card will show a charge from BudSprout and you will receive webinar registration via email before the event. If you have any questions please email