Content Marketing Tips That Will Rock Your Readers
Editing copy boils down to two key things: recognizing weaknesses and knowing how to fix them. It’s a critical part of the writing process and yet, one that’s all too often overlooked. After all, if you don’t know that there’s an issue to begin with, how can you fix it?
That’s why, if you struggle with editing, you’re going to love this article …
Because by the end of it, you’ll be armed with powerful, uber-specific editing actions that’ll make your copy more addictive, engaging, and compelling than it was before you got to work revising it. Whether you’re writing a landing page, a blog article, an email, or a web page, making the following changes will have a profound impact on your readers.
Namely, these edits will make them more likely to do what you want them to do — and that’s what great copy is all about.
Open with questions that get the reader to say “yes.”
Inertia, be it mental or physical, is a powerful force. In other words, whether it’s a long-term relationship or a boulder rolling down a hill, the longer it’s in motion the harder inertia makes it to stop. That’s why writers love using it, especially in their introductions.
The idea is that the longer you can get the reader to say “yes” to your honest, accurate statements, the more likely they are to keep saying “yes” and, ultimately, harmonize with your message. Why? Because they’ll feel like you understand them; like you know exactly what they’re going through.
Make them say “yes” enough and they’ll get the feeling that your product or service can help solve their problem. Hopefully, it can.
Bold your key benefits.
Bolding the benefits will quickly point readers to the information you absolutely need them to know. In fact, in-text formatting of any kind — italicizing, underlining, capitalizing, back-linking — will help you capture and maintain a reader’s attention. That happens because our minds are hardwired to notice change.
Imagine watching a play go from a monologue to a dialogue in the same scene. Or a movie fade to a perfectly white screen. It gets your attention, right?
Something new, thinks your subconscious. Something that stands out. Let’s focus.
Convert sentences to active voice.
Nothing kills writing quite like the overuse of passive voice. A simple way to combat this? Convert sentences to active voice.
Active voice means the subject of each sentence is doing the action rather than receiving it. The latter would be passive voice. For example:
- Active: Usain Bolt broke the world record.
- Passive: The world record was broken by Usain Bolt.
See how much stronger and more confident the active voice is? Its counterpart is comparatively weak and deflated. Passive voice is just, kinda … meh. It can make you sound like you’re playing a round of Clue. You can do better.
To passive-proof your text, start by doing a CTRL-F for the word “by.” That’ll quickly highlight sentences in which the subject may be receiving the action rather than doing it. Or you can let Hemingway Editor find them for you.
Simply put, influencer marketing is the practice of targeting well-known and influential brands or people with the aim of reaching their audiences for your own marketing needs. It’s useful for gaining exposure for new blogs or authors, and for establishing their own following or audience.
The challenge with this tactic is to choose the right influencers and to target them in the correct way. They need to be relevant to your audience and likely to engage with your brand. Generally, the more influential the target, the more effort you need to put into getting noticed.
When creating content it’s important to note that it should be created with the mindset of generating conversation within your intended audience. The content should spur discussion between you and potential costumers because the generation of this conversation is vitally important to building loyalty and trust with your consumer base. We all know loyal customers are paying customers!