Why Are Online Directories Important?

Online Directories: Are They Important to Your Business?

In my latest blog post featured on Duct Tape Marketing’s blog I discuss the importance of online business directories to your business.

What are online business directories (a.k.a. ‘citations’)? Online directories are the modern-day equivalent to the old-fashioned Yellow Pages. There are literally thousands of online business directories (and many niche directories specifically for certain industries, like attorneys, home improvement, plumbers, etc.) — but some directories are seen by Google and the other search engines as being more authoritative than others.

It’s important that you try and get as many online directories to have your correct business information on them. In this blog post you’ll learn how!